M

Mission

To accompany organisations and public administrations in the responsible understanding and adoption of emerging technologies, with special emphasis on artificial intelligence, contributing to sustainable economic and social development that takes into account territories and people.

V

Vision

To be a benchmark in strategic-technological advisory in Spain and Europe, recognised for our ability to operate at the confluence between digital innovation and the real needs of organisations that generate positive impact in society.

Our principles

Values that guide every project

Rigour

Every analysis and recommendation is grounded in evidence, proven methodology and critical thinking.

Responsibility

We embrace the ethical, social and environmental sustainability of the solutions we propose.

Collaboration

We work with our clients, not for them. Shared knowledge produces better results.

Territory

We believe innovation must reach every place. Rural and singular territories are a central part of our raison d'être.

Clarity

We translate technological complexity into comprehensible, actionable decisions for those who make them.

Independence

We act without conflicts of interest. Our recommendations respond exclusively to the client's objectives, regardless of any collaboration agreements we may maintain with technology partners.

Founding team

Three partners,
one firm

AA

Founding Partner

Antonio Alonso Sánchez

Organisational development · Innovation · Planning

With a long track record in designing and implementing innovation strategies for complex organisations, Antonio brings to the firm his ability to identify transformation opportunities and build roadmaps that connect the executive vision with operational reality.

He has led organisational change processes in public and private entities, with special emphasis on stakeholder articulation and the design of governance systems adapted to each client's institutional context.

Organisational innovation Strategic planning Institutional development Change management
Erica Wurzba Campos

Founding Partner

Erica Wurzba Campos

Systemic design · Leadership · Governance

Erica combines her background in systemic design with deep experience in developing leadership capabilities and building governance frameworks for organisations undergoing transformation.

Her integrative perspective connects the human, organisational and technological dimensions of change, generating proposals that are technically sound and culturally viable. She has accompanied executive teams in complex decision-making processes in high-uncertainty contexts.

Systemic design Leadership development Organisational governance Process facilitation
J. Eduardo Campos

Founding Partner

José Eduardo Campos

Digital transformation · Systemic design · AI

José Eduardo leads the firm's technological dimension with a perspective that integrates technical rigour with systemic design. His specialisation in artificial intelligence and digital transformation allows him to advise organisations on the strategic adoption of emerging technologies with a long-term vision.

He has directed design and implementation projects for digital platforms, data observatories and information systems for public, private and third-sector entities, both in Spain and internationally.

Artificial intelligence Digital transformation Data architecture Systemic design

Social commitment

GIAHS and rural territories

Our firm explicitly includes in its corporate purpose the development of technological projects, information systems, artificial intelligence tools and digital solutions applied to rural territories, mountain areas and, in particular, the Globally Important Agricultural Heritage Systems (GIAHS) of the FAO.

View GIAHS projects →
GIAHS platforms and observatories

Monitoring and visualisation systems for world agricultural heritage.

Heritage data repositories

Reusable data structures for territorial knowledge management.

Territorial knowledge management tools

Advanced solutions to document, preserve and disseminate rural heritage.

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